Our review will consider the following aspects of your site in relation to aesthetics, usability, effectiveness and search engine optimisation:
1. The look and feel of your website
When a visitor comes to your site they must be persuaded by the appearance of the content to continue to navigate through your pages. Web users are looking for websites that provide easy to read information and content that is found effortlessly, whether that is information on services or products they are looking to purchase. Moreover the website must convey that your organisation is professional and trustworthy, particularly when trying to sell products or services.
2. Usability of your website
Website usability can be a major factor in its success. If a site visitor cannot easily navigate through the website or find and utilise the content quickly and efficiently they will simply try a different website. We evaluate factors such as navigation structure, content layout, promotional features and the user-interface of your site; providing a comprehensive report on how the usability of the website could be affecting its performance.
3. Effectiveness of your website
A beautifully designed and easy to navigate website is only half of the equation. If your website isn't engaging your visitors and causing them to take the next step and inquire or purchase one of your products or services, it's not an effective tool. We will evaluate the overall strength of your website's content, the quality of your call to action messaging as well as the process and methods for your visitors to interact with your business.
4. Search Engine Optimisation factors of your website
Further to the assessments set out above, we look at characteristics such as your website's title, description and keyword tags, and the relation to the content provided within your pages, which has a sizeable impact on your search engine rankings. Title and description tags must be unique, keyword rich and significantly relevant to the content within the page. Keyword tags should be carefully chosen to represent the terms web users will use when searching for your services whilst being appropriate to, and concentrated within, your page content.
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